Let’s assume a website:
Without digital subscription:
- 100,000 unique visitor per month
- 2 pages per visit
- $20 RPM from ads
- Ad revenue = 100,000 x 2 / 1,000 x $20 = $4,000.
With digital subscription:
- Install SpruceJoy subscription service on your website, so your plan includes
- No-ad experience for subscribers.
- Subscriber-only content.
- And more benefits…
- $5 subscription plan per month
- 1% conversion rate
- Subscription revenue = 100,000 x 1% x $5 = $5,000
- Ad revenue = 100,000 x (1-1%) x 2 / 1,000 x $20 = $3,960
- Total revenue = subscription + ad revenue = $8,960
- Install SpruceJoy subscription service on your website, so your plan includes
Results:
1% Super fans = 124% revenue increase.
